WhatsApp is gearing up to finally monetize its messaging app by charging large enterprise businesses for tools to better communicate with customers. Service management is a generic activity which didn’t originate from the IT industry, and therefore is much bigger and more widely applied than IT service management or business service management. BSM and ITSM can be considered as applications of service management in a specific context.
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Gartner’s maturity model shows that among Infrastructure & Operations personnel, the current ranking on the maturity scale (stages include: Awareness, Committed, Proactive, Service Aligned, Business Partner) is 2.35 out of a possible 5. That means that majority of IT organization have not yet achieved a service-aligned view of their operations.