Rapid technological advancements, growing competition and increased customer expectations have made a marketer’s job tougher than ever before. Business services are delivered to customers, supporting their needs, sometimes through the support for a business process or directly supporting a service or product delivered to end customers. A business service may be supported by one or more IT service(s), and may consist almost entirely of IT services especially where the IT service is directly customer-facing. Examples include online banking and online shopping.
Business Service Management lead business to digital transformation and increase the velocity of IT, Manage IT assets with efficiency and control across their lifecycle, and give end-users a modern way to interact with IT and other shared service groups.
The benefits of a service-aligned approach to IT operations seem obvious. With a shift in emphasis to a business services perspective, we as an industry can go much further so that IT delivers on the promise of partnering with the business, speaking the same language as the business, and becoming a real bottom-line contributor to business results.
Business Service – A service that is delivered to business customers by business units. For example, delivery of financial services to customers of a bank, or goods to the customers of a retail store. Successful delivery of business services often depends on one or more IT services. A business service may consist almost entirely of an IT service – for example, an online banking service or an external website where product orders can be placed by business customers.
Here at Fidelity’s India center, we’re the global in-house center of the firm. We deliver solutions to the entire global business. We’re supporting our customers as an extension of the US team, with all main business lines represented here. Our team uses a combination of advanced analytics, market research, decision sciences, and investment research to provide tactical and strategic business solutions to a broad range of Fidelity’s businesses.